Apart from the common refrain these days that young people using emoticons are destroying language and literacy...
There’s a saying in Arabic: إذا تحدثت إلى رجل بلغة يفهمها، ستصل إلى رأسه. إذا تحدثت إليه بلغته، ستصل إلى قلبه...
Social Media can be an unforgiving wild west of a territory for big brands and businesses...
Today, it has been said, we live in the Age of the Entrepreneur...
Nigeria is a country of many languages – among the most prominent, Yoruba, Igbo and Hausa, as well as English...
When considering how to market yourself to a global audience, it’s always a good idea to consider the kind of ideas that unite different cultures across the world...
For those who have spent their career in the language industry machine translation is not only the norm, but commonplace...
Understanding the reaction of your target audience to your product or service is basic, step one stuff for any business...
Streaming video sites like YouTube and Netflix have been one of the shock successes of the internet age...
Market research questionnaires can already be a mine-field, even when they’re composed in a single language: who do you ask?
English is probably the most widely understood language on Earth; even those who don’t speak it recognise one or two words, and vast numbers know enough to get by...
The best part of successful localisation is understanding that what makes for a successful project is not only being accurate, but sounding great while doing it...
Pidgins and creoles together are a clear reminder of the human urge to communicate and create a common ground against the odds.
Given the number of spelling tests set by our teachers at school, it would be easy to think that comprehensible language and correct spelling are inseparable.
When the final book of JK Rowling’s world renowned Harry Potter books was released in 2007, it had built a following of millions around the world...
In 2003, the world was taken by storm by a little book called ‘Eats Shoots & Leaves’ by Lynne Truss...
