On a trip to France years ago, my aunt was treated by her hosts to a hearty meal, at the end of which, feeling happily stuffed, she smiled, patted her stomach, and announced, ‘Je suis plein!’
It’s fairly common for businesses to expect there to be some differences in foreign markets: a different language is just the tip of the iceberg. There are different brands, celebrities, laws, memes, and different etiquette.
We have just passed the anniversary of the UK declaring its first ‘lockdown’ – scheduled to last a few weeks, but unbeknownst to us, destined to last for months.
We’ve all come across a cheesy corporate video that makes us cringe to the core!
Who can forget the nervous tension of sending a Valentine’s card to a childhood crush?
Most people have heard that Christmas is literally the “Christ Mass” of the Christian church, and that Santa Claus takes his name from a corruption of “Saint Nicholas,”
Celebrating our linguist’s commitment and hard work to this incredible yet challenging industry is something that we hold essential to us.
One of the most important steps in carrying out market research is obviously identifying who your market is...
They say the past is a foreign country, and nowhere in the UK is that more true than Cornwall.
It’s amazing to think that in the modern world, there are still between 6,000 and 7,000 languages spoken – in fact, nobody even knows exactly how many!
What does One Global have in common with the market research companies we service?
What does One Global have in common with the market research companies we service?
There has always been a strange fascination in polls, those central pillars of the market research world...
Westerners of all stripes are probably looking forward to Friday this week...
Apart from the common refrain these days that young people using emoticons are destroying language and literacy...
