When UK based retail marketing company Golley Retail, approached One Global to support them in localising their website and thus achieving their objective of opening up new market opportunities; an alternative view on how to translate their content was suggested. Their Challenge was to accurately convey the same message in a foreign language, as that evoked by a highly idiomatic English content style.
How did One Global help?
One Global recommended a solution involving transcreation as opposed to translation – this is the process of translating a message from one culture to another. In other words, creating content directly in the target language rather than simply translating word for word. Transcreation is increasingly used in advertising and marketing services where the message is key to the success of a given campaign as well as ensuring that any images, colours or designs used are suitable for the target local market.
One Global involved the client right from the start and ensured they were able to convey to our experienced transcreator, information on the company’s brand, ethos and objectives so that this could be replicated for target local markets.
The Result – Golley Retail are now able to confidently approach the French market, knowing that their online proposition is fully optimised and are looking to add further languages to their website in the future.